...is that it's as useful as you make it. Like most other worthwhile endeavours, you reap what you sow... you get out of it what you put into it. I'll admit, I was attracted to it 'cause it was a bright and shiny penny back in the early days of FaceBook and Twitter. Now it's a cultural...
#1 Question I get from people at VO Social Media seminars: "When do you sleep?" What they really mean is..."I don't have enough time in the day to be present on all those social media sites, and do it justice. How do you do that?" To be even more succinct, their concern is that: "I don't have...
Interested in Pinterest?...you're not alone. Pinterest is 3rd in Social Media usage only after FaceBook and Twitter. Its growth factor supersedes both those social networks when THEY were hot. And if you're like most people and you're confused by Twitter, and for some inane reason eschew...
The month of May is gone, and I'm still trying to figure out where February went. June brings with it the VOICE2012 Conference. There's still time to sign-up, BTW, although travel costs are starting to get expensive at this late juncture. During the event, I'll be presenting on the finer points...
"Oh yeah!...I'm on LinkedIn...I just don't use it much." ('Wish I had a Neumann for ever time I heard that!) In about three weeks and three days I'll take the stage with Terry Daniel and Trish Basanyi at the Disneyland hotel during VOICE2012 to talk Social Media strategies. Terry will present...
Time and time again I disavow being an expert on ANYTHING. I'm just uncomfortable with it. Maybe...maybe I'm an expert on me...and that's about it. I prefer to say I'm a student. I'm certainly a student of life and people and relationships. I have been for 59 years now. But when people call...
Fellow VO Social Media geeks Terry Daniel and Trish Basanyi several weeks ago resurrected their highly-successful VO podcast series, and renamed it "Voice Over Cafe". I was lucky enough to be 3rd on their list of guests, and recorded with them the other day. We talked a lot about World-Voices.org...
As I mentioned yesterday in my ill-fated rant about announcers, the National Association of Broadcasters (NAB) is filling Las Vegas' finest hotel rooms for a few days, and the air is thick with the smell of exhibitors pitching clients in their booths, and attendees in their hush-puppies rushing...
FaffCon4 begins this Friday, and I'll be there. Will you? That's great, because I'm going there to see you...and you...and you...and you... If you're not going, please watch for our posts on FaceBook and Twitter. Follow the hashtag: #faffcon (duh) I love social media for the immediacy it brings...
Why does the internet generation "get it" about social media, and most of those 30-and-above tend to struggle more with it? Some of it is just the expectation of the promise and familiarity of online technology. But most of it has to do with adapting tried and true relation-building principles to...