3 Reasons to Distrust Any VO Blog With a Number in the Title

by | Mar 12, 2014 | Uncategorized | 5 comments

bigstock_Blogging_On_A_Laptop_Computer_3991852Why?  Because it’s a manipulative device to get you to read it!  That’s the #1 reason.  You don’t want to be manipulated do you?  Virtually every arrow4last blog about and for bloggers mentions this magic formula.  I’m sure there’s some psychological reason behind it…so let me ask you…why did you read this blog after seeing the title?  (BTW, be sure to read all the way to the bottom for an important message).

REASON #2  We’re all on sensory overload, and trained to absorb information in tiny tidbits these days.  Twitter comes to mind: 140 characters.  Texting.  Email threads.  No room for lengthy diatribes here. But:  3 Reasons?  Sounds simple.  Sure, I have time for that.

REASON #3  It’s merely a veiled attempt by blog authors to grow their field of readers.  We’re all trained in the Social Media world to keep metrics on everything we do…you know…to prove Return on Investment (ROI), and to honor the American obsession with statistics.  The more readers, the more successful your blog.  There are other measurements too:  click-throughs, unique readers, visits, views, longevity on the page, how many pages viewed, and on and on.

[This is all tongue-in-cheek.  I hope you saw that.  I like writing blogs with numbers in the title.  They work, and they often ARE easy to digest.  Numbered lists are easier to write, too.]

Congratulations Paul!

The other day my VO and blogger friend Paul Strikwerda wrote about a milestone he reached in taking stock of  his blogging metrics.  5,000 subscribers.  Cool!  I love Paul’s blog, and when he’s successful, we all are.arrow4  His celebration came at a time when I was suffering a loss of every single one of my subscribers.  Ouch!

Starting at Square One Again

Why?  Well, you’ve no doubt noticed my new responsive and integrated commercial/blog website.  I’ve toiled long and hard (along with my web consultant) to make this happen.  In the process, though, the link I had with my subscriber/RSS feed provider — FeedBurner — was broken.

Google bought FeedBurner many months ago, and while it was an awesome product on its own, it’s been in decline ever since the acquisition.  Google hasn’t shuttered the service, but they are not supporting it either…which means it’s slowly degrading.

Many of my loyal subscribers noticed my blog absence in their mailbox, and wrote to tell me so.  Thank you!  Now I’m back up and running, with a whole new subscription engine based on my WordPress theme, and I hope you’ve either rec’d a notice from me by newsletter, or you’ve read to the bottom of this blog to click on my new subscription link.

Regardless whether you’ve received my blog before by email or RSS,
you need to re-subscrib


You can re-subscribe by (1) entering your email, and clicking on “subscribe”, or by (2) clicking on the RSS feed icon.
You can do either of those things by visiting the very top right corner of this page.

I’ve also set up a special subscription page on my blog for doing this very re-subscription thing.  Here’s the link:


For those techy people who really understand this stuff, my new feed is:  https://courvo.com/feed.  Pretty simple, eh?

Please remember to do this, so it’s worth it for me to write more blogs with numbers in the title!  🙂




CourVO Newsletter


  1. Paul Strikwerda

    Hi Dave, when I moved from Google Reader to Feedly, your blog was the first to be added to my voice-over feed, and that’s how I get your updates these days.

    I just clicked on your “Subscribe Through an RSS Feed” button, and the following message appeared:

    “Thunderbird” can’t be opened because it is from an unidentified developer.

    I want to thank you for raising the issue of numbers in blog posts, and ways in which authors attempt to grow their readership. In fact, I think I’ll blog about it tomorrow.

    Stay tuned!

  2. Lance Blair

    Love it! It’s a true and valuable tip – and I like the tongue in cheek way you presented it. You could say it was the #1 reason I liked it. Related to numbers outside of blogs: I was reading the other day about how tweets with numbers in them get re-tweeted almost 20% higher than non-numerical tweets. If you can number things, it means you have ordered content worth numbering = your post is probably worth reading. BTW,Tweets with photos, video, and hashtags get retweeted more as well. Having that magic Number in the title makes it easier to share on twitter, LinkedIn, and G+. Facebook too, if you want to pay to have people actually see one’s posts. The #2 Thing I Want to Say Is: congrats to Paul as well!

    • Paul Strikwerda

      Thank you both for congratulating me on the number of subscribers. Of course I’m delighted that so many people added their email address to my list, but people shouldn’t judge a blog by the number of subscribers.

      Ironically, the blog post in which I made my announcement was entitled “Five Thousand” and not “5,000.”

  3. Marc Scott

    What subscription service are you using now, Dave? I use Feedburner on my blog and I’m looking for another option. I went from a couple hundred subscribers to virtually none in the span of a couple months, and I have absolutely no idea why or where they all went. Given what you’ve just said, might be time for me to look for another option.

    • CourVO


      Two clear replacement solutions presented when I began looking. FeedBlitz has a VERY compelling migration plan for frustrated FeedBurner customers… but it offers a lot more than just handling your feed, and all those extras not only make it pricey, but redundant for me as a MailChimp and Constant Contact user already. MailChimp will handle your feed, but it’s a little buggy from what I’ve heard, and it’s not automatic. You have to get in there and manually send it out every day.

      The other option was using the WordPress feed native to the blog. It’s not fancy, but it’s rock-solid and dependable. Couple it with the JetPack plug-in, and it’s all you could ask for.

      ‘Hope that helps!

      Dave Courvoisier


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