Google started it. Facebook capitalized on it. LinkedIn got on board, and now Twitter is following suit.
All these social networks offer ways to advertise your services. Twitter’s maiden offering is a new self-service ad platform. ‘Great article complete with how-to directions from HubSpot: HERE’S HOW IT WORKS.
Also, interesting article offering a history of Social Media selling: A History Of Social Selling – Zopto Blog
Since serious money can be involved, you might want to seriously consider a move to spend advertising dollars marketing yourself on social media. Each platform has its own strengths and weaknesses.
Having offered that caveat, I must say I’ve been impressed with the results that some voice-actors have gotten with SMART use of social media ads. One voice talent has literally built his business 2-3 times its size from a year ago with savvy FaceBook advertising.
Such moves are not for the faint of heart. You can, of course, tackle this yourself with oodles of study time which you probably don’t have, or hire a consultant to at least guide you through the basics. Others will do this for you, for a fee. There are a CRAZY number of people who claim to know how to do this for you. Be careful!
You might start with these helpful articles:
10 Questions You Must ask When Hiring a Social Media Consultant
21 Social Media Marketing Tips From the Pros
Social Media Ads: Should You Be Buying Them?
If you’re a social media craz-o like me, you might want to at least dabble a little in this on your own, after doing your due diligence in research. Here are more articles I’ve found valuable:
How to Advertise on Social Media: Step-by-Step on 4 Networks
New Ways to Advertise on Social Media
Forbes: How to Triple Your Success Using Social Media Advertising Platforms
Let me know if social media advertising is working for your Voice Over business.
CourVO
